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The 9 AI Employees Your Agency Needs to Scale
Frontier agencies have left the chat era. They build AI employees encoded with their playbooks, expertise, and context, so AI becomes a differentiator instead of a commodity.
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Your AI employees won't look like anyone else's
Your clients are asking how you use AI. “We use ChatGPT” is not an answer. They can use ChatGPT themselves, and so can every agency pitching against you.
The answer has to be AI they can't get anywhere else: agents encoded with your playbooks, your expertise, and your client context.
That's why no two agencies end up with the same roster. The deck covers 9 AI employees, but which ones you build first depends on your biggest constraint or growth lever. Founder stuck on every sales call? Start with demand. Delivery maxed out? Start with supply.
Free AI strategy call
Which AI employee should your agency build first?
We start with your goals, then find the AI use cases that achieve them.
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Mike Fishbein // Founder, Atherial
50+ AI strategy and engineering engagements. 10+ with marketing agencies
I'm a former marketing agency owner who's been in AI for over six years. My company Atherial finds where AI creates the most value in your agency and builds custom agents and tools for you.