The Problem
Your GTM Tools Can't Keep Up With How You Actually Sell
You're stuck between rigid automation that misses context and expensive humans doing repetitive work.
Rigid Automation
Clay workflows break every time you need to adapt a campaign. Point-and-click tables can't keep up with how you actually sell.
Black-Box AI SDRs
AI SDRs run generic playbooks you can't control. No visibility into what's happening, no way to inject your expertise.
Expensive Agencies
Cold email agencies charge $5k/month to run operations you should own. You're renting someone else's system instead of building yours.
What You Get
Built for your GTM motion
Agent Harness, Not Hardcoded Workflows
Your system uses Claude Code as an agent harness that builds workflows based on context, not what you configured six months ago. It selects the right tools, adapts to each campaign, and handles everything from list building to outreach without rigid point-and-click tables. You guide it through conversation like managing an SDR team, not programming a robot.
Custom Skills With Your GTM Expertise
We build Skills that contain your positioning frameworks, targeting strategies, and copywriting voice. Your AI agent uses these to generate campaigns, write personalized copy, and make smart decisions about qualification and routing. The output isn't generic AI slop. It's your playbook, executed consistently at scale.
Context-Aware Research and Enrichment
Instead of pulling the same 10 data points for every lead, your agent decides what research to do based on the campaign and ICP. It combines multiple APIs, analyzes observable signals, and builds targeted lists with the context that actually matters. No more spray-and-pray with surface-level personalization.
Full Infrastructure and Tool Integrations
We set up your complete tech stack: Supabase backend for tracking, CRM integrations, sales engagement platforms like Instantly for sending, and MCP or API integrations for enrichment and analysis. Everything works together through your Claude Code environment. You own the codebase and control the entire system.
Evolution Path to Full Automation
Start with human-in-the-loop control to dial in quality and test your playbook. Once it's locked in, we migrate your setup to Claude Agent SDK to run autonomously in the cloud on triggers and webhooks. You get the best of both worlds: full control during testing, hands-off automation when you're ready to scale, and a friendly interface.
Our Process
From kickoff to launch in weeks, not months
1/ Discovery
We deep-dive into your playbook, targeting strategy, tech stack, and winning campaigns. Interviews with founders and GTM leaders fuel the custom Skills and integrations.
2/ Development
We build your custom Claude Code environment with Skills, Supabase backend, tool integrations, and prebuilt campaign workflows. Everything is tested against your real ICP.
3/ Optimization
Your team runs campaigns, tests workflows, and gives feedback. We refine Skills, polish integrations, and provide full documentation and training.
Differentiation
The difference is ownership and flexibility
Clay
Workflows
Their limitation: Hardcoded workflows that are difficult to build, break when you need flexibility, and expensive to run
Our approach: Agent harness that builds workflows on the fly based on context, not pre-configured tables
AI SDRs
Artisan, 11x, etc.
Their limitation: Generic playbooks running in a black box without your control or visibility
Our approach: Custom Skills with your expertise, full transparency, and human-in-the-loop control when you want it
Agencies
$5k/month
Their limitation: Expensive ongoing operations where you don't own the system or strategy
Our approach: You own the entire codebase and infrastructure. We build it, you operate your playbook and keep all the data
Why build custom
| Dimension | Generic Tools | Your Custom Build |
|---|---|---|
| Workflow Flexibility | Hardcoded, break when campaigns change | Agent builds workflows on the fly |
| Campaign Control | Black-box automation | Full transparency and human-in-the-loop |
| Ownership | Vendor lock-in, monthly fees | You own the codebase and infrastructure |
| Personalization | Surface-level data enrichment | Context-aware research per campaign and ICP |
| Scalability | Manual reconfiguration each campaign | Conversation-driven, adapts automatically |
| Evolution | Stuck with vendor roadmap | Path from human-in-the-loop to full automation |
Who This Is For
Built for teams that want to own their GTM
Founder-led B2B companies who want to test outbound as a channel
Technical GTM leaders tired of rigid SaaS tools and escalating costs
Sales teams ready to run unique outbound campaigns that give you an edge
Marketing leaders who want to run personalized ABM campaigns
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