The Problem
Your GTM Tools Can't Keep Up With How You Actually Sell
You're stuck between rigid automation that misses context and generic AI that runs playbooks you can't control.
Rigid Automation
Clay workflows break every time you need to adapt a campaign. You build a table for one campaign idea, then start over for the next. Point-and-click workflows can't keep up with how you actually sell.
Black-Box AI SDRs
AI SDRs run generic playbooks you can't see or customize. No visibility into what's happening, no way to inject your expertise, and no ability to run the creative, high-touch campaigns that actually get replies from senior buyers.
Claude Code DIY
Claude Code is powerful but runs locally, requires building every workflow from scratch, and the terminal is a poor UI for GTM work. Your team can't collaborate, and nothing runs unless you're in the terminal.
What You Get
Built for Your GTM Motion
Your agent has the context, tools, and integrations to run your unique outbound playbook.
Plain English Campaigns, Not Workflow Tables
Tell your agent your campaign idea in plain English. It asks clarifying questions instead of burning leads, selects the right tools for the job, and builds the workflow on the fly. No tables to configure, no steps to chain, no rebuilding when your campaign angle changes. You guide it like a senior SDR you're directing, not a robot you're programming.
Deep Research That Humans Can't Do
Your agent decides what research to run based on the campaign. Companies hiring for specific roles, accounts that recently brought on a new executive, prospects who appeared on a relevant podcast. It pulls call transcripts from similar customers to surface real pain points and researches each company's ICP from their site and job postings. Your agent can build and run whatever prospecting workflows you can think up, at scale. The only barrier is your imagination.
Custom Skills Loaded With Your Playbook
We build Skills that contain your positioning frameworks, ICP definitions, targeting strategies, and copywriting voice. Your agent uses these to generate campaigns, write personalized copy, and make smart decisions about qualification. The output isn't generic AI slop, it's your playbook, executed consistently at scale.
Always-On, Not Just When You're at Your Desk
Unlike Claude Code running locally in a terminal, your agent runs in the cloud on the Claude Agent SDK. It monitors for intent signals, new hires, CRM events, and buying triggers around the clock. Your whole team can collaborate without a git process or technical setup.
Human-in-the-Loop When It Matters
Your agent drafts everything for review before anything sends. Give feedback in plain English, edit messaging, approve the list, or push back on the angle, all through conversation. You stay in control of quality and make the call on every campaign that goes out. Push to Instantly or your sender when you
Full Infrastructure and Tool Integrations
We set up your complete tech stack: enrichment APIs, CRM integrations, sales engagement platforms for sending, and custom tool connections for research. Everything works together through your agent. You own the system and all the data.
Our Process
From Kickoff to Live Campaign in Weeks, Not Months
1/ Discovery
We deep-dive into your strategy, ICP, tech stack, and campaign ideas. Interviews with your founders and GTM leaders fuel the context engineering and integrations that make your agent effective.
2/ Development
We build your custom agent environment with Skills, tool integrations, and prebuilt campaign workflows. Your agent is tested against your real ICP and real campaign ideas before you ever touch it.
3/ Optimization
Your team runs campaigns, tests workflows, and gives feedback. We refine Skills, polish integrations, and deliver full documentation and training so your team can operate independently.
Differentiation
The Difference Is Flexibility and Ownership
Clay
Workflows
Their limitation: Hardcoded tables that are difficult to build, break when your campaign angle changes, and require rebuilding for every new idea.
Our approach: Agent builds workflows on the fly based on your prompt. New campaign idea? Describe it. Done.
AI SDRs
Artisan, 11x, etc.
Their limitation: Generic playbooks running in a black box without your control, visibility, or ability to inject your expertise.
Our approach: Custom Skills with your voice and strategy, full transparency into every step, and human-in-the-loop review before anything sends.
Claude Code DIY
Build-it-yourself
Their limitation: Runs locally, requires technical setup for every use case, terminal UI excludes non-technical team members, nothing runs autonomously.
Our approach: Built on Claude Agent SDK, runs in the cloud, always-on, team-accessible, no terminal required.
Why Build Custom
| Dimension | Generic Tools | Your Custom Agent |
|---|---|---|
| Campaign Flexibility | Rebuild workflows for every new idea | Describe in plain English, agent figures it out |
| Research Depth | Same 10 data points for every lead | Context-aware research per campaign and ICP |
| Automation | Runs locally or not at all | Always-on, triggers off signals and CRM events |
| Team Access | Terminal or one user | Whole team collaborates through chat UI |
| Ownership | Vendor lock-in, monthly fees | You own the system and all your data |
| Personalization | Surface-level enrichment | Call transcripts, ICP research, podcast references |
| Control | Black box or rigid rules | Human-in-the-loop review before every send |
Who This Is For
Built for Teams That Want to Win on Outbound
Founders running their own outbound to senior buyers like CMOs, CROs, and VPs
GTM leads tired of rebuilding Clay tables every time their campaign angle changes
Sales teams who want to run creative, high-touch campaigns that actually get replies
Marketing leaders running personalized ABM campaigns at accounts that matter
Pricing
Scoped to What You Actually Need
Starting at
$7,500
4 weeks
- ✓Tech stack tool integrations
- ✓Context engineering and custom Skills
- ✓Third-party data enrichment integrations
Every GTM motion is different. On our discovery call we scope out exactly what capabilities, integrations, and workflows you need, then give you a precise quote. We've built agents that do everything from Meta ad library scraping to podcast research to CRM automation. If it helps you close deals, we can build it.